Goyard

The Goyard brand, home to handmade luxury trunks, leather goods, and handbags, was centuries in the making. Yet, what began as artisans crafting high-end trunks and luggage for the French aristocracy has grown into the most discreet, even elusive, luxury brand. Goyard doesn’t advertise. They don’t list or sell their products online, and they do not speak to the media. Instead, they adhere to the old-world philosophy they helped to craft — that true luxury speaks for itself.

Goyard is the oldest leather goods maker still in business today. It is the continuation of a malletier founded in 1792 by Pierre-Francois Martin. The Goyard brand history predates even the name Goyard, as the original company was named “House of Martin.” Specialising in crafting luxury trunks, boxes, and luggage, Martin enjoyed success and close ties with French nobility. As his business grew, he moved his headquarters from 4 rue de Neuve des Capucines (coincidentally the same address Louis Vuitton would move into in 1854) to 347 rue Saint-Honoré. This location was later renumbered to 233 rue Saint-Honoré and has remained the Goyard flagship store to this day.